Her Icy Park drop hit select stores on Saturday but Beyonce is continuing to heat up Instagram with more snaps from the line.
She continued to tease her followers with some additional looks from the winter-themed Ivy Park capsule for Adidas on Sunday, flashing a look at her killer backside in the process.
Posting a lineup of latex bodysuits and some brown monochromatic garments, Queen B held court while striking some poses.
Heating up Instagram: Beyonce, 39, shared more snaps from her new winter-themed Ivy Park capsule collection as she heated up Instagram while posing in a series of vinyl looks and brown monochromatic ensembles
Famous curves: She treated her 166M followers to a look at her famous backside while in the process of sharing some looks
The images posted almost garnered the feel of a lineup of looks being prepped backstage at a runway show.
The collection is versatile in nature and also boasts size inclusivity, with outfits that can be worn for a workout or out on the town.
One piece from the collection is a floor length blue furry coat with the Adidas logo on the back and another is a fuschia athleisure look with the name of the brand printed all over.
Brown out: The collection is versatile in nature and also boasts size inclusivity, with outfits that can be worn for a workout or out on the town
Promo mode: She took the ‘I’m my own best advert’ approach and put her derriere on display in the latest promo push for her new Ivy Park collection
In an effort to spice up her marketing push, some of her promo ads feature Hailey Bieber, Gucci Mane, Laverne Cox, and even her daughter Blue Ivy – who she shares with Jay-Z.
Upon the release of the images featuring her daughter, Twitter was ablaze as they marveled that she was stealing the show over her famous mom.
‘Not blue eating that beyoncé girl up,’ wrote one Twitter user, while another said ‘there’s a singer, a dancer, a model, an artist, a legend at this pic and it’s blue ivy carter.’
Another user hilariously said that if the collection was to sell out immediately, all credit would be given to Blue and not to Beyonce.
Snow bunny: ‘Queen B’ was all about using her famous face and cleavage when she wore a furry white hat and white coat with some icy diamonds
Outshadowed: Blue stole the show this week as Twitter was ablaze that she had every inch – if not more – star quality than her mother
Furry moment: One garment from the soon-to-be sold out collection features an ankle length furry blue coat with the Adidas logo on the back
Beyoncé founded Ivy Park clothing line in 2016, which she manages and operates through her management company, Parkwood Entertainment.
She owns the brand outright, making her one of the only women of color to have full ownership of an athleisure brand.
The hitmaker told Elle in a 2019 interview ‘My mother instilled in me the idea that creativity starts with taking a leap of faith—telling your fears they are not allowed where you are headed.’
She also has made it a point to hire women to run the business, ‘not to be token voices in the company but to lead,’ she said.
Speaking about what she aims to produce with each installment of her Ivy Park drops she told the fashion publication:
‘I think it’s important to have great basics that you can wear again and again. Versatility is a big part of the IVY PARK line and what inspires me.’